Pushti Kothha is an industry-led knowledge-sharing platform launched by Arla Foods Bangladesh, designed to promote safe milk production and consumption practices across Bangladesh. It brings together school students, teachers, policymakers, and general consumers under one umbrella to exchange insights, share best practices, and foster collaboration. The initiative reflects Arla Foods commitment to improving food safety standards and empowering stakeholders with the right knowledge and tools.
The recent emphasis on food safety regulations and consumer awareness campaigns underscores the urgency of addressing gaps in quality assurance. Pushti Kothha, inspired from Arla's global initiative "Food Movers", responds to this need by creating a structured dialogue in the wider community, ensuring that safe milk is not just a promise but a reality.
At the heart of Pushti Kothha is a strong working partnership with the Bangladesh Food Safety Authority (BFSA). This collaboration aligns content, training modules, and communication campaigns with national food safety "Pushti Kothha" was adapted by the Green Dairy Partnership for the ground level participants. The event took place in December, at Bharat Bhaina High School, Keshabpur, Jashore, bringing together farmers, students, women entrepreneurs, youth, community leaders and government officials to strengthen knowledge and practices for clean, hygienic milk from farm to table.
More than 600 students and teachers joined the event while key stakeholders addressed the gathering. They took part in interactive learning sessions, hands-on demonstrations, and youth-friendly activities that explained why clean and safe milk is important for health.
Attending the event Rexona Khatun, Upazilla Nirbahi Officer, Keshabpur encouraged that such positive messages about food safety should also be included in the national curriculum. Building up to that, Abdur Rahman, District Food Safety Officer, Jashore affirmed how Bangladesh Food Safety Authority appreciated such a timely initiative.
Each participant received a brochure with simple, step-by-step guidance on hygiene, boiling milk safely, storing milk at home, and preventing contamination. They also received an interactive ludo board which came in with instructions on safe food practices. Both the toolkits were inspired and guided by Bangladesh Food Safety Authority. The participants also received dairy products as an encouragement to the healthy habit of drinking
The launch of Pushti Kothha is just the beginning. In the coming months, Arla Bangladesh plans to roll out interactive sessions, digital campaigns, and community engagement programs to amplify its reach.
